作品名称 I 钓台御品定章白酒
作品种类 I 白酒
创意总监 I 彭伟
设计师 I 周玉鑫
设计助理 I 黄静
摄影师 I 邸国伟
“龙行踏绛气”。龙，是华夏民族的千年族魂。以简约经典奢崇黑为底色，金、龙为主要元素打造的“祥龙尊贵礼盒”，瓶身金色巨龙盘踞，展现丰富的中国龙文化。
The dragon treads on the crimson qi. Dragon is the millennium soul of the Chinese nation. Made with a minimalist and classic luxurious black background, and gold and dragon as the main elements, The "Xianglong Noble Gift Box", with a golden dragon occupying the bottle, showcases the rich Chinese dragon culture.
品牌LOGO的设计上，加入酱香型白酒与单品名，使版式贴近传统皇家书篆。其“钓台御品”采用开模工艺制成一块金属牌，安放于包装正面。黑色两侧用两条龙浮于盒身，尊享中国龙文化之韵味。
In the design of the brand logo, Maotai flavor Baijiu and single product name are added to make the format close to the traditional royal seal script. Its "Diaotai Yupin" adopts a mold opening process to make a metal plate, which is placed on the front of the packaging. Two black dragons float on both sides of the box, showcasing the charm of Chinese dragon culture.
将中国最为传统的“中华龙、故宫元素”中细腻的元素，附着在双手赠礼的方寸盒上，这将中国白酒发扬光大，传递了做文化使者，结天下友人的礼仪之邦。
The delicate elements of China's most traditional "Chinese dragon and the Forbidden City elements" are attached to the two handed gift box, which will carry forward Chinese Baijiu, pass on the etiquette of being a cultural ambassador and making friends all over the world.
